The Jeezy shoes designed by Kanye West are part of the collection of Adidas. In 2019, this collection of shoes was launched and they were sold out worldwide within hours. This is very unique as most brands take weeks to do this. It is a totally different model as the classic version you are used to from this brand. Many shops selling Adidas products had to deal with an overloaded webshop. Most people describe these shoes as a shoe with a built-in sock. Besides that they are easy to combine with every clothing style because most people buy these in a white or black color. Because they are limited this shoe is also quite unique. There are only x number of shoes available worldwide and this is still the case today.
The main features of Jeezy shoes
The main feature of the Jeezy shoes is that they have a part that you can put up and use as a sock. Despite the popularity of these shoes, they are not that expensive with a price of 225 euros. People really felt like they were chosen to buy these shoes. However, the advice was to order at least ½ size bigger than your regular size. Traders cleverly played on the limited edition with a very low price. They received up to 10 times the price for these shoes because people wanted them. Partly because Kanye West designed them, it was such a success. The large number of followers he has in combination with the brand ensured a quick sale. Meanwhile, there are already several variants released that fly over the counter like sweet cookies.
The history of these shoes
In 2009 Kanye West started designing the unique Jeezy shoes. At that time he did this for Nike. In 2012 he then created another such collection and released it there. Since 2015 he does this for Adidas and besides the shoes he also has a Jeezy clothing line. Meanwhile, he designs multiple variants and also in colors for consumers. Since recently it has become so many that everyone can buy a unique pair of these shoes. You can also see various prints in the shoes which are described as innovative and contemporary. It is even so popular that there is a collection of clothing and shoes not only for men but also for women. They are all unique colors that you don't see in many other brands. That's why you have a beautiful low shoe with an outfit in a unique color. People will be talking about your fashion statement for a long time.
How did the Jeezy shoes become such a success?
Due to Kanye West's loyal supporters and the collaboration with Adidas, the Jeezy shoes have become a worldwide success. Where they started in 2015 with a few shoes you can now find dozens of shoes in this model. All of them are unique considering the design and colors used. Because of Kanye's large support base, these shoes still continue to sell well. Also Adidas is still happy with the cooperation between them and the rapper. Recently, there are even models with a reflective function. This means that you will be noticed in traffic in the dark. This is not only beautiful, but also functional for safety. There are even some shoes with a nice animal print. This is something you see more and more in the clothing.
Why wear Jeezy shoes?
Jeezy shoes are easy shoes to put on. They are low shoes with a spacious upper which makes socks superfluous. They are also available in bright colors so you can make a real fashion statement. Besides that, they are all different designs so you can wear a different pair of shoes regularly. The shoes are also very comfortable to walk in, thanks to the sturdy soles. Not only do they wear out less, but they also provide a solid base and a good position for the feet. Because rapper Kanye West attached his name to these shoes, they are very popular.
When a well-known celebrity becomes closely involved with a brand, it is a success. Especially when there has been a good cooperation between both parties for years. This way there is a larger target group they can appeal to. It has been a good investment for Adidas because after 6 years the shoes are still a success. This is also due to the diversity that is available.
The secrets to successful collaboration
Because Kanye and Adidas started an exclusive line of Jeezy shoes, they sold out in no time. This took only a few hours worldwide. Because of this success they quickly started to expand the collection. Today there are more than 50 types for both boys and girls. The exclusivity that was there then is still there now. The only difference is that the shoes are available in more types which makes it possible for people to have a unique pair of shoes. Partly because Kanye is in the news a lot, these shoes sell well. Adidas managed to get this rapper at exactly the right moment. They can say that this line of shoes is a big part of their sales and profits. Even today there are still places where these shoes are sold out.
The marketing plan of the new Jeezy shoes
There is a totally different marketing plan for the Jeezy shoes as for the other lines of Adidas. Partly because of the different approach, it still remains one of the most popular shoes within this company today. The real fans of Kanye and the loyal range of customers of Adidas still have a lot of money to spend on this unique model. The success of these shoes owes a lot to the name that is associated with it. Good marketing is the key to any business. The Kardashians have a big part in this. When they were still together, they also promoted these shoes, reaching a worldwide audience of millions.
Go for unique Jeezy shoes
Jeezy shoes are only available in a limited edition. This ensures that you have a unique pair of shoes on your feet. This is partly responsible for the success of the line. Of course this also has to do with the celebrities who share it on the socials.